How much does SEO cost?

 SEO is a complicated, expensive and time-consuming process. It’s not an overnight fix, either. For some online businesses, it can take years to get right so it’s best to have an expert on hand who knows what your competitors are doing and how you can beat them at their own game.

The problem with SEO is that it’s all about the algorithm. The internet has more than a trillion pages and Google updates its search engine algorithm at least once every 12 weeks. This means that even if you do everything right, there’s always going to be a new competitor out there trying to get ahead of you.

There are many different ways in which you can improve your rankings. Some are free while others require a substantial investment in time and money. These things need to be considered when deciding whether or not SEO is for you.

Why hire an SEO company?

If you’re looking for a way to increase traffic to your website, then hiring an SEO company such as SEO Kingpin could be the answer you’re looking for. They will put together a plan tailored specifically to your business needs, ensuring that you receive the most from your SEO efforts.

This approach works because SEO companies such as SEO Kingpins understand the importance of getting the most out of your marketing budget. If you want people to visit your site, they should be able to tell you exactly where you stand compared to your competition. A good SEO company will also provide you with regular reports showing you how well your campaign is working.

When comparing SEO companies, make sure that they offer regular customer support as well like SEO Kingpins does. You don’t want any issues cropping up in the middle of one of your campaigns, do you? Most companies will give you access to a dedicated account manager through email or phone. This is important because it allows you to get in touch with someone whenever you want.

What are the benefits of hiring an SEO firm?

Some of the main benefits of employing an SEO company include: 

Regular reporting – An SEO firm will keep track of your progress and send you a monthly report showing you how well your campaign is performing. If something isn’t going right, they’ll let you know.

 Better results – If you want to rank better in the SERPs, a professional SEO agency can help. They’ve worked on thousands of sites before and use this experience to ensure that your website ranks higher than your competitors.

 Increased exposure – Getting top placement on Google is tough. With the right help, though, you can achieve this goal. When you work with a reputable SEO firm, they’ll use the latest techniques to ensure that you rank high in organic searches. 

Long-term success – SEO firms will be around for the long haul. This is because they typically provide ongoing services, helping you to manage your online presence over time.

 How much does SEO cost?

SEO prices vary depending on a lot of factors. How big is your website? What are you selling? How often are you updating your content? Are you using social media? How much traffic do you expect to generate from your website?

These questions are just the beginning though. Many SEO experts will want to learn more about your industry, your target audience and your overall goals. Once they have done this, they can start to look at your website to see what changes need to be made to push your rankings forwards.

To answer these questions, the SEO expert might conduct keyword research or write blog posts on topics relevant to your business. They’ll then submit these articles to article directories, making sure that each post gets maximum visibility.

This is only part of the process though. In order to really boost your rankings, you’ll need to run PPC ads on Google. Depending on the keywords you choose, these might cost you $10 per day or more.

Once this has been done, the SEO expert will then set about improving your rankings through other methods such as link building. This involves creating backlinks to your site by submitting your posts to websites like EzineArticles, HubPages and Squidoo.

You’ll also need to ensure that your website is mobile-friendly. Most users now turn to their smartphones first so if your website doesn’t load quickly on a small screen, potential customers will leave your site.

After completing all of this, the SEO expert will go through your analytics to make sure that you’re getting the most out of your marketing budget. This is critical for businesses that rely heavily on digital advertising.

Final thoughts

SEO is one of the most important aspects of running an online business. There are many ways to market yourself but without proper SEO, you won’t reach your full potential.

When it comes to SEO, price is no indication of quality. You may think that hiring a cheap SEO agent will help you save money but this can actually end up costing you more in the long run.

In order to get the most from your SEO campaign, it’s important that you work with a company that can deliver excellent results. This takes time but the rewards are well worth it.

Links:

SEO Kingpins - Google Sites

What is Search Engine Marketing?

 Search engine marketing (SEM) is a part of online advertising that involves using search engines to drive traffic to your site. The purpose is to increase the number of people who see your website and ultimately generate sales for you. This process can be broken down into two components. These are search engine optimization (SEO) and paid search. SEO deals with improving the visibility of your website in the search results while paid search is about generating clicks on ads that appear at the top or bottom of the search results.

The first thing you need to do is optimize your website. There are many different ways to do this, but you will have to pick one. Google's Webmaster Tools is an excellent tool that can help you do so. It provides information on how well your website ranks in its search results. You can also use Google Analytics, which collects data from visitors to your site. The better your website performs in these areas, the easier it will be to market it effectively.

Once you have optimized your website and know that it is performing well, you can move on to paid search. Paid search is where all the action happens. With this method, you pay companies like Yahoo! or Google to promote your website in their search results. When someone searches for something related to your business or product, they see your ad in the sponsored listings. If they click through to your website, you get paid.

How much you get paid depends on what kind of deal you sign up for. Some companies only allow you to bid on keywords that are relevant to your business. Others give more flexibility and let you bid on any keyword that is relevant to your business. In general, the higher the quality of the person searching for the keyword, the lower your bid has to be. If you don't make enough money from your keywords, then you won't make enough money overall.

Another option is to advertise on both search engines and social media sites. Social media sites like Facebook, Twitter, YouTube, Instagram, and Pinterest are gaining popularity as a source of traffic because they are free to use. For example, if you're looking for new customers, you can post messages about your product on these sites. People who visit your page will often share it with others, increasing your reach exponentially. However, because there are thousands of competitors on each of these sites, your chances of getting noticed are slim.

Paid search gives you access to a wider audience and allows you to target specific groups that you wouldn't necessarily reach otherwise. It also lets you test out different kinds of ads and keywords. With SEM, you can learn a lot about your business by analyzing the type of traffic that comes to your site. By knowing what works, you'll be able to apply those lessons to other products and services.

You may wonder why you should spend money on paid search when you could simply use SEO. After all, you've already spent time optimizing your website for organic search results, right? Well, the answer is simple. SEO takes a long time to work. You can't just sit back and wait for Google to notice you. Your competition is likely to come along sooner or later, whether you want them to or not. They will have invested the time and energy in optimizing their websites to show up high in the search results. And if you're not paying them to do it, you'll have no choice but to compete with them. That means you'll have to invest some money eventually to keep up.

On the other hand, paid search is instantaneous. Once you start paying, you'll start seeing results almost immediately. You can measure exactly how effective your ads are every day. You can tweak your campaigns until you find the best combination of keywords and bids. It's never too late to switch strategies. If you're unhappy with your current efforts, you can always change things up and try something else.

In short, SEO is slow and steady; paid search is fast and furious. What does this mean for you as a business owner? It means that you need to think carefully about which strategy is going to provide you with the most value. By understanding the benefits of both methods, you can decide which approach is right for your particular situation.

 

Wordpress Themes

 In this article, we're going to take a look at some of the best WordPress themes that are available. These days, you can find thousands upon thousands of different kinds of themes out there for WordPress. Some themes focus on aesthetics, while others focus on functionality. And then there are themes that try to do it all.

We're not here to tell you which theme is right for you or your website. That's up to you and your readers. However, we do want to point out to you the top three themes in each category so you have an idea of what kind of themes work well with WordPress. After all, if you don't know these things, how could anyone?

The most important thing to consider when choosing a theme for your site is whether the theme has a good reputation. If it does, great! If not, go with one of the other two options. There are plenty of good free themes out there, but they will always come with their own set of problems, especially if they were designed by someone who doesn't really understand WordPress.

So let's get started with our list of the best WordPress themes.

Free Themes

If you're looking for something really simple and easy to use, these themes should be right up your alley. They come with no strings attached, which means they aren't trying to sell anything to you. As far as features go, they all offer pretty much the same thing - a sidebar widget area where you can add whatever widgets you like, along with a footer widget area where you can place any content you feel like adding.

WordPress is very flexible, and you can change almost everything about every aspect of your site with a few clicks. For example, you can change the colors of the theme, choose between two different sidebars, change the widgets included, or even choose a different layout altogether. You'll also notice that there are several versions of most of these themes. This just means that the first version isn't necessarily the best one, and you're encouraged to explore the other versions and see what works better for you.

These themes are great because you can customize them however you want. You'll never run into any issues with using them because you won't need to worry about installing plugins or messing around with code. But you may still want to check your hosting provider's documentation before getting started. Most of these themes include instructions for installing custom CSS files, but if yours doesn't, you may want to make sure you understand how to install those files properly.

Themes We Like

This theme offers lots of customization options, including unlimited color schemes and multiple header designs. It also comes with built-in support for video embeds, social networking links, contact forms, and more. One feature that makes this theme stand out from the crowd is its ability to show your post categories without any extra coding. It's a huge timesaver, because you won't have to write any extra code to display posts based on categories.

This theme is really easy to use. It includes a drag and drop page builder, so you can create and edit pages in real time. You can also control how many columns appear per page, add a sidebar, and use a number of prebuilt templates. This theme also gives you access to a ton of options, such as font size, text alignment, and background colors. All of these options are really easy to adjust.

You can download this theme completely free; however, it only comes with 10 shortcodes. So if you plan to start making heavy modifications, this might not be the theme for you. Still, it's a great option, especially because it's super lightweight and doesn't require a lot of additional coding. Plus, it has plenty of useful customization options.

If you're looking for a simple yet professional design for your blog, this theme should fit the bill perfectly. It includes tons of awesome features, including unlimited colors, multiple page layouts, full width images, and a number of built-in effects.

One unique feature of this theme is that it includes a live preview mode. When you click on the Preview button, you'll get a preview of how your site will look after you apply the changes you've made. This is a nice feature to have, because you don't have to leave your browser to see what your new site looks like.

This theme is perfect for blogs that deal with sports, politics, or entertainment. With a wide range of customizable options and tons of different layouts, it's ideal for sites with lots of different types of content. This theme also includes advanced features like a widgetized footer, multiple stylesheets, and lots of other cool stuff.

This theme is perfect if you plan to build a business blog. It's lightweight, easy to use, and packed with tons of features, including built-in SEO tools. The only downside to this theme is that it requires PHP 5.2.4 or later. So if you have an older server, you might run into some trouble. Still, if you do, you shouldn't have too much trouble fixing it.

This is a premium theme, meaning you'll have to pay for it. However, you can download it completely free, and you can use it forever without having to pay a cent. It comes with a lot of great features, including a drag and drop page builder, unlimited colors, header variations, and a large selection of fonts.

This theme is made specifically for photo galleries. It's super easy to use, and it provides all the basic features you'd expect from a gallery theme, like thumbnails, lightboxes, multiple headers, and more. This theme also includes a huge number of options, giving you lots of flexibility when designing your site.

If you like the look of this theme, you can buy it for $39.95. However, you can download the demo version and use it to test drive the theme before buying it.

This theme is a must-have if you plan to build a photography portfolio. It includes lots of beautiful backgrounds, a huge array of fonts, and lots of other cool features. It's also incredibly easy to use, so you won't have to spend hours tweaking settings.

This theme is a little bit pricey, but it's worth every penny. It comes with all sorts of amazing features, including lots of different layouts, a full-width slideshow, multiple headers, unlimited colors, and lots of other features. Not only that, but you can download the demo version, which means you can test the theme before you purchase it.

Premium Themes

If you're willing to part with some money, you can upgrade to a premium theme. Premium themes typically cost anywhere from $29.99 to $79.99 (or more). However, you can often find coupons online that will discount the price down to below $10.

For example, if you purchase this theme, you'll actually be able to save $14.97. That's quite a bargain! Even if you decide not to use any of these discounts, you'll still end up saving more than $20, which is a big deal.

This theme has been designed to give your visitors a pleasant experience. It includes an image slider, a number of unique header designs, and more. In addition to that, it also includes tons of advanced features, giving you a lot of flexibility when building your site.

This theme is perfect for websites that deal with fashion, lifestyle, art, and other similar topics. It includes a number of built-in widgets that allow you to add lots of information quickly and easily. This theme also includes a number of pre-made layouts, which saves you a ton of time once you install it.

This theme is extremely versatile and easy to use. It allows you to create multiple layouts, so you can tailor it to fit your needs. It also includes a widgetized footer, which means you can add all sorts of information to your footer without writing any code.

This theme is great if you're starting a small business. It includes a number of different layouts, so you can choose the one that fits your needs best. It also has tons of features, including a responsive grid, a draggable header, and a number of other useful tools.